A Beginner’s Guide to Face Serums

Everyone knows they need to moisturize, but where does a serum fit in a skincare regime? Read on to learn the unique role of face serums in protecting and nourishing healthy, vibrant skin.

What is a Face Serum?

Face serums are lightweight products that contain a high concentration of active ingredients. They absorb quickly and should be applied to clean skin after cleansing.

You might be wondering, what does a serum do for your face? Well, that depends on the active ingredients. Jihi's signature Petal Milk serum is rich in Vitamin C, an antioxidant that helps protect skin from free radicals and help prevent fine lines and other visible signs of aging. When combined with anti-inflammatory CBD and plumping hyaluronic acid, you can turn back the hands of time and soothe irritated skin, leaving skin looking and feeling more youthful.

How to Apply a Face Serum

In general, we want to apply lightest products first, and then layer with heavier products. Whereas moisturizers are more likely to sit atop the skin, serums are able to penetrate the skin on the deepest level.

Lightweight serums, like our Petal Milk serum, are perfect to apply on clean skin to provide a nourishing dose of vitamins and active ingredients to restore moisture and repair environmental damage. A deeply hydrating serum like Petal Milk won't replace your heavier moisturizer but it will boost the hydrating effects and deliver a rich blend of vitamins directly into the skin.

When to Apply a Serum to Your Face

For maximum results, apply a serum to your face and neck both morning and night on clean skin and follow with a moisturizer.

If you're looking for a little extra self-care, kneading the skin with a light face massage can improve circulation and help the skin better absorb the nutrients in your serum. Check out our 12-step face massage to bring a little magic (and an unbeatable glow) into your daily routine.

How Long Does it Take to See Results?

In general, you should give your skin at least 7 weeks to see how it is responding to a new skincare product. This is because skin cells turn over every 24 - 32 days, so after a month or two you'll be able to see how the fresh cells are responding to your new serum treatment.

Petal Milk Rejuvenating Face Serum

Jihi's signature face serum is an anti-aging, deeply hydrating nutrient powerhouse. With Vitamins B3 + C, hyaluronic acid and broad spectrum CBD, Petal Milk nourishes skin, leaving it glowing and hydrated.

Broad spectrum CBD works in the dermis to reduce visible signs of irritation, increase skin cell turnover (a key component of anti-aging formulations) and regulate oil production. Want to dive deeper into how CBD skin care works? We've got you covered.

With soothing aloe vera, omega-rich hemp seed oil and a rich blend of essential oils, Petal Milk is deeply powerful yet gentle enough for all skin types (even sensitive skin).

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Petal Milk Rejuvenating Face Serum with Flowers